Social Media Statistics 2026: Key Facts, Trends & Charts
Page updated: June 2026 · Data year: 2026 · Source: World Bank, Eurostat
This page compiles the most important social media statistics for 2026 worldwide. Data is sourced from the World Bank, Eurostat, and peer-reviewed research — all fully open and citable. Charts, ranked tables, and key facts are updated automatically as new data becomes available.
Key Social Media Statistics (2026)
Key Findings: Social Media Statistics — 2026 Data
The headline figure for 2026 is 5.24 billion — global social media users (jan 2025). This figure comes from DataReportal Digital 2025 Global Overview and represents one of the most-cited benchmarks in this space.
Trends and Growth
Looking at broader trends, social media penetration (% of world population) stands at 63.9%, according to DataReportal Digital 2025. The data points to continued momentum in this area, driven by digital transformation, shifting consumer behaviour, and policy changes.
Regional Breakdown
While global-level statistics provide a useful overview, significant variation exists between regions and countries. Europe, North America, and Asia-Pacific each show distinct patterns in social media statistics, shaped by regulatory environments, infrastructure investment, and demographic factors. The statistics above reflect these regional nuances where data permits.
Key Social Media Statistics at a Glance
| Statistic | Figure | Source |
|---|---|---|
| Global social media users (Jan 2025) | 5.24 billion | DataReportal Digital 2025 Global Overview |
| Social media penetration (% of world population) | 63.9% | DataReportal Digital 2025 |
| Monthly Active Users — Facebook (Q4 2024) | 3.27 billion | Meta Q4 2024 Earnings |
| Monthly Active Users — Instagram (2024) | 2 billion+ | Meta 2024 |
| Monthly Active Users — TikTok (2024) | 1.7 billion | TikTok 2024 |
| Monthly Active Users — YouTube (2024) | 2.7 billion | Google/Alphabet Q4 2024 |
| Avg daily time on social media (global) | 2h 19min | DataReportal Digital 2025 |
| Growth in social media users (year-on-year) | +4.1% | DataReportal Digital 2025 |
Methodology
All statistics on this page are sourced from open-licensed public datasets. World Bank data is available under CC BY 4.0. Eurostat data is published under the Eurostat copyright notice permitting free reuse. Manual statistics are sourced from primary research publications and are cited inline. Data is refreshed automatically on a weekly basis. Where multiple years are available, the most recent complete year is shown unless otherwise noted.
Frequently Asked Questions
What are the latest social media statistics?
Based on the most recent data compiled by Statsipedia, we've gathered statistics from authoritative sources including the World Bank, Eurostat, and leading research institutions. See the key statistics section above for the most up-to-date figures.
When were these social media statistics last updated?
This page was last updated in June 2026. The underlying data points may reflect different collection years — each statistic is labelled with its source year.
Where does the social media statistics data come from?
Our statistics are sourced from publicly available datasets including the World Bank Open Data platform (CC BY 4.0), Eurostat, and peer-reviewed research. All sources are cited inline and linked to the original publication.
Can I use these social media statistics in my research or content?
Yes. We source data from open-license datasets (CC BY 4.0). Please attribute Statsipedia and the original data source. For commercial use, check the license of each individual source.
Sources & Methodology
- DataReportal Digital 2025 Global Overview
- DataReportal Digital 2025
- Meta Q4 2024 Earnings
- Meta 2024
- TikTok 2024
- Google/Alphabet Q4 2024